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CASE STUDY #3 :  ATHLETICA FOOD & FITNESS

Athletica Food & Fitness is a beloved local business well known for helping clients discover a life optimized by health and wellness.  From one-on-one, high-intensity personal training sessions to inventive boot camps held in pristine locations around Shawnigan Lake, Athletica is the antithesis of weight rooms and powdery drinks.

After ten successful years, Krista's interest in a complete rebranding was rooted in bringing the look and feel of her business in step with the client experience of her vision.  It was the perfect time to build a fresh website from the ground up.  Working with a new logo created by Athletica's graphic designer, Remarkable used the various types of services offered as a design foundation allowing room for ideas launching in 2016, including e-commerce, to be added seamlessly.

Arguably, the most important feature of the website is the calendar.  Krista's twice-a-week bootcamps and free family hikes take such advantage of the area's natural surroundings that the location is almost always different.  The calendar was developed to engage the eye with photographic icons as date markers.  A quick hover gives the seasoned client the nuts-and-bolts details for the day while a click opens up an event page offering an interactive map and detailed directions. Helpfully, adding dates from Athletica's calendar to your personal Google or iCloud calendar is practically effortless.

Across the site, simplified and polished features invite potential clients to look inside training sessions and boot camps. As well, pricing, essential forms, social media links and contact info are easy to find making Athletica's new website completely efficient, a pleasure to use and perfectly positioned to grow.

WEBSITE DESIGN - COPYWRITING - CALENDAR DESIGN - SEO